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Market Press Release – February 9, 2010 7:46 am – New Line is kind of pushing the envelope," said Steve Ellis, chief executive at Pump Audio in Tivoli, N.Y., which is providing the technology for the do-it-yourself online mash-ups.
The promotion between Sally Beauty, based in Denton, Tex., and "Take the Lead" includes posters in stores and the distribution of 220,000 booklets titled "Prep for Prom," which include coupons and information about a sweepstakes on the company's Web site (sallybeauty .com).
The relationship between a movie about dancing and prom season, a busy time for Sally Beauty, was also a draw, Ms. Roberts said.
In the two weeks that the promotion has been in the marketplace, she added, "we're seeing a very positive trend in both redemption of coupons and sales.
For more information, visit: http://movies2030.blogspot.com/
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| Related Tags: Going Unconventional to Market Movies |
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