Press Release Guidelines

Content Guidelines
Publishers may not place content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance. We do not allow following content, but not limited to -
  • Pornographic, adult or mature content not allowed.
  • Libelous, defamatory, threats or hate promoting content not allowed.
  • Copyright violations not allowed.
  • Private and confidential personal information not allowed.
  • Spamming, hacking, cracking, malware or viruses or related content not allowed.
  • No content that is illegal, promotes illegal activity, or infringes on the legal rights of others
  • Non-english content not allowed.

Account / Member Guidelines
Publishers should not create multiple registrations for their PR distribution. You should not be posting same PRs or PRs for same company promotions from multiple member registrations. You are not allowed to create multiple user registrations for dissemination of your press releases. If found, all your multiple accounts will be marked disabled and the company website will be marked blacklisted which means, you won't be able to post any PRs for that company again.

General Tips
  • A press release should be written in third person. Instead of using we, us and ours, your should be using they, them and theirs.
  • It is very useful to look at other people's press releases. Feel free to take a look at the most viewed press releases, as it usually gives a lot of insight into how to write a press release.
  • Hyperlinks or Website URL for 'more information' should be a complete & real URL. No short URLs will be considered. No redirection URLs will be approved.

The headline is the first single line of text in the press release and tells what the press release is about. It can be a very effective tool to grab the attention of the journalists, so writing it from a journalists perspective is very important. Think what headlines catch your eyes in the newspaper.

The headline should be descriptive but not too long. For the later reason, Market Press Release limits it to 100 characters. The headline should be formatted in title case, that is, each word in the sentence should have first letter capitalized, and rest of the letters in lowercase. Acronyms can be in uppercase.

The summary lets you build up your chance to sell your press release to the journalist. It is generally a requirement of online press release services. Identify a unique feature about your product or service and then write how it is going to revolutionize the world.

The summary should be a single paragraph with about three to five lines. Beyond 250 characters is too long, so this is the limit for Market Press Release. All sentences in the summary should be in sentence case, that is, only first letter of a sentence should be capital, and all others should be lowercase. Again, acronyms can be all capital letters.

The details come after the introduction. It gives further explanation, statistics, background, or other details relevant to the news and also serves to back up whatever claims were made in the introductory paragraph.

The body should be at least 3000 characters or 500 words. Market Press Release allows you a much higher limit of 8000 characters. The body should have a minimum of two paragraphs. All paragraphs should be ideally between 5 to 8 lines each. There should be a blank line after each paragraph for good visibility.

NOTE holds rights to reject a press release without specifying a reason. holds rights to remove a press release on public objections / opinion. holds rights to show image ads or text ads in press release content or anywhere on the press release page.

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