e-Dialog Reveals The Top 10 Ways for Marketers to Drive Acquisition |
e-Dialog today revealed the key learnings of their 2011 study, “Deciphering Customer Acquisition,” including 10 strategies for marketers to drive acquisition across the key channels of email, social and mobile. |
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e-Dialog
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Phone: +65 6221 8047
Email: e-dialog@ricecomms.com
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Market Press Release – December 6, 2011 9:47 am – Results of “Deciphering Customer Acquisition” study indicate marketers are missing opportunities to improve acquisition across the key channels of email, social and mobile
Singapore, December 6, 2011 – e-Dialog, a proven provider of integrated digital marketing solutions, today revealed the key learnings of their 2011 study, “Deciphering Customer Acquisition,” including 10 strategies for marketers to drive acquisition across the key channels of email, social and mobile. Complete study results are available in the self-titled whitepaper that can be downloaded for free from the e-Dialog website.
“Reviewing, renewing, and replenishing email databases are fast becoming the most critical tasks that digital marketers need to address. It’s great to see more focus on better content targeting, but this needs to be done currently with a carefully planned strategy to ensure that the number of valid contacts in the database is kept buoyant,” said Simone Barratt, global president for e-Dialog. “For us to provide the best guidance to our clients, we unearthed the key consumer motivations for giving marketers access to their details. Armed with this information, our clients can more effectively maintain the health and growth of their databases and better target their customers’ relevant messages across multi-channels to encourage engagement and drive sales.”
e-Dialog concludes that marketers need to heed 10 points to improve acquisition, including:
• Ensure email registration is promoted across the entire website
• Place email registration on blog and social sites
• Make email acquisition a priority across channels
• Clearly communicate the value customers can expect if they subscribe to your program
The remaining points can be found in the white paper, “Deciphering Customer Acquisition.”
Attached is an infographic with the key findings of the study. To view the complete study findings and webinar, please visit www.e-dialog.com.
Methodology: e-Dialog surveyed 3,500 consumers in the UK, US and Asia to determine what makes them opt in.
About e-Dialog
e-Dialog is an integrated digital marketing solutions provider that combines technology and insight to drive increasing levels of value for our clients. Through the power of data-driven e-mail and cross-channel marketing, e-Dialog helps some of the world’s top brands deliver on the promise of relevant 1:1 communications with dramatic results. We are recognized as the industry authority on relevant e-mail marketing, and we’ve applied that expertise to deliver our solutions in a multichannel environment, including mobile, social, e-commerce, display, and even point-of-sale.
Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, and The TJX Companies. For more information, visit http://www.e-dialog.com. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.
Contact
Shruti Soni
Rice Communications Pte Ltd
Tel: +65 6221 8047
Email: shruti.soni@ricecomms.com
For more information, visit: http://www.e-dialog.com
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