World Cup Waistcoat rush. Papa's Tailors, Cheshire, reviews


Contact Information
Papa's Tailoring
Stapeley House London Road
Cheshire - CW5 7JW
United Kingdom
BBC Radio 5 Live presenters talk Waistcoats and "the Gareth Southgate effect" with Papa's Tailoring

One of Cheshire's best tailors, Papa's Tailoring of Nantwich, has caught the eye of top DJs at BBC Radio 5 Live. Following the Nation's renewed love of waistcoats as Gareth Southgate shows us how to wear them with style from the pitch side lines, BBC presenters Colin Paterson and Sam Walker were keen to test out the Summer's hottest new trend.

The England Manager's style has sent waistcoat sales souring by up to 35% according to the official suit supplier to the England team, Marks and Spencer. The popularity of the look, termed "the Southgate effect" is one that Papa's Tailoring founder Joanna Nelson can relate to. “Waistcoats are not just for weddings or to be worn with a three-piece suit. They can be worn as a stand alone garment too. They are such a versatile part of the wardrobe. An individual waistcoat that is cut well and fits well and has the proportions just right is key. They can really be used to show off personality and confidence."

It's not just the men that are taking hold of this must have wardrobe staple, Joanna can often be found wearing one of her selection of waistcoats - "Women are not just admiring the men in them, they are jumping on the trend too. Sales in ladies" waistcoats have doubled for us. I love a waistcoat, it's my trademark garment. They can simply make an outfit feel more 'together' and the physique appear more streamlined."

The trend has prompted well known BBC Radio 5 Live presenters Colin Paterson and Sam Walker to try out the soccer hero's style and Papa's Tailoring was happy to assist. Living up to their business motto "Live Well, Dress Well", the team gave the BBC radio presenters all their top tips for buying the right waistcoat and how to wear waistcoats well.

For more information about custom fit tailoring and to view Joanna's work visit

Notes to Editors

Papa's Tailoring is a bespoke, high quality yet informal and personable tailoring service based in Nantwich Cheshire (formerly of Knutsford). Their individual styling and unique finishing touches make Papa's Tailoring stand out from the crowd. With custom fit items starting from as little as £140, Papa's Tailoring are making tailoring an accessible option well worth considering.

Joanna Nelson, founder of Papa's Tailoring is available for further Radio and press interviews. Please contact for more information.

Contact details:
07815 920 222
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For more information, visit:

waistcoats, World Cup, Gareth Southgate, tailoring


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