Why Dash Cams are Going Mainstream in the US


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United States, October 8, 2018: Just a few short years ago, hardly anyone in the US used dash cams besides the police, commercial truckers and taxi drivers. However, that seems to be changing, as a recent Google auto trends report showed that US consumer interest in dash cams is rising. Wholesale shipments of dash cams are expected to hit 285,000 units this year in the US, an increase of 20% from 2017. What's changed in the minds of American consumers to prompt this new interest?

The immediate reason is that the rate of car accidents in the United States has been increasing rapidly. According to the National Safety Council, the number of automotive fatalities rose to 40,000 in 2017, a 6% increase from 2015. Particularly high are the number of teenage driver accidents, as the NHSTA found that 2,000 fatal accidents involved teenagers in 2016.

Dash cam sales have also increased because drivers are seeking to both document and prevent potential accidents. In some states, dash cam footage is considered useful evidence in court cases to determine fault. And as accidents rise, dash cams that offer valuable accident prevention functions are now in high demand.

With this in mind, THINKWARE - the world's leading dash cam company - developed products to meet the needs of safety-minded consumers. While most conventional dash cams in the market limit their capabilities to solely recording, THINKWARE took into consideration how dash cams can play a unique role in addressing the safety and protection concerns that drivers worry about.

For instance, THINKWARE's F800 PRO's high definition video helps to clearly capture accidents for future review, and additional functions such as G-Sensor can be an insurance against potential parking accidents. In addition, the Road Safety Warning System available in higher-end models serve as a virtual driving coach for inexperienced drivers, such as teenagers.

A CES 2017 Innovation Award receiver, THINKWARE products are more than just recording devices. They help better inform drivers and help prevent the mistakes that even the most experienced drivers can make. Some of those feature appealing to US consumers include:

- Road Safety Warning System: Dash cams encourage safe driving habits in teenage drivers and can come equipped with Road Safety Warning System capabilities such as Lane Departure Warning System (LDWS), Front Collision Warning System (FCWS), Urban Front Collision Warning System (uFCWS) and Front Vehicle Departure Warning (FVDW).

- Cloud Services: Cloud features, such as THINKWARE CLOUD, can help reduce parents' concerns. For example, parents who worry about their kids driving the family vehicle can detect the location of their children using Geo-fencing & Locate vehicle features. The Driving Impact Notification feature can also provide event footage and accident information through an app in an emergency.

- Energy Saving Parking Recording: Intended to prevent vehicle batteries from draining, this features helps reduces vehicle energy output while parked, resulting in a longer parking recording so parking lot and driveway accidents can be recorded. Drivers who use the function can capture longer term parking footage without concern.

THINKWARE is the highest selling dash cam brand in the competitive Korean market and its award-winning dash cam devices are now available in the US and throughout Europe. For more information, visit the THINKWARE website at www.thinkware.com.

Global IT Corporation THINKWARE was founded in Korea in 1997 and is celebrating its 21st anniversary this year. Through consistent research and development in the field of smart car technologies, THINKWARE has established itself as the market leader in various sectors such as dash cam, electronic maps, navigation, mobile applications, and tablet PCs.

Spearheading the competition with world-class image processing technologies and intuitive user friendly interface, THINKWARE has debuted their DASH CAM lines into the US market in April 2014. THINKWARE has confirmed the export of their DASH CAM lines to 17 other countries including UK, Singapore, and Japan.

THINKWARE continues to astound the industry with their world-class DASH CAM lines during their presence at global exhibitions like CES, SEMA, and The Gadget Show Live. For CES 2017, the world's largest consumer electronics show, THINKWARE was honored with the Innovation Award of the Year for its excellence in technology and design. The company has also received the IF Design Award (2017), IDEA Award Finalist (2017) and the Red Dot Design Award (2018).
For more information, visit: https://www.us.thinkware.com/



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