Reserved press communication Wmaty |
WHAT’S MORE ALIVE THAN YOU® is a new Italian company producer of high quality shoes, bags and contemporary jewellery, involving people from all over the world in the creation of fashion-art objects through creative calls. |
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Wmaty
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Phone: 00390498751156
Email: head@wmaty.com
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Market Press Release – July 12, 2010 10:22 am – PRESS RELEASE #11 JULY 2010 - WHAT'S MORE ALIVE THAN YOU®
SOME MORE PROJECTS FOR THE INNOVATION OF FASHION
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Many participations are arrived for this second creative call launched by WHAT'S MORE ALIVE THAN YOU® and ended last June, 18; even in these days we are waiting for more projects, most of them from many Universities and partners, which have involved their students in this innovative fashion-art project.
For this reason we can not say exactly when the selection of projects will begin.
In the meanwhile, we present the artworks of Liza Fredrika Åslund and Tomás Trenchard, two of the 15 authors selected from the first creative call, whose artworks are now under production and will be part of the first PERMANENT COLLECTION.
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For the second creative call, WHAT'S MORE ALIVE THAN YOU® has received lots of projects from many different countries.
The selection of the artworks will start as soon as they come all; even in these days we are still waiting for some of them to the demonstration of the high attention and interest in our project, especially thanks to the opportunity for people to express themselves and try out several creative contexts.
In the meanwhile at WMATY.COM the presentation of the realized artworks for the first collection WHAT'S MORE ALIVE THAN YOU®. is going on.
We introduce you other two pioneers of this collection realized by WHAT'S MORE ALIVE THAN YOU®.
THIS IS ME
LIZA FREDRICA ÅSLUND
Nyköping, Sweden March 20, 1980.
I studied fashion at the Danish Designschool in Copenhagen, where I’m also living right now. I love to go running in the Swedish forest with my dad and to solve crossword puzzles. In my designs, I like to build things, combine them together, and I also like boring things, boring colours, and boring materials.
THIS IS MY ARTWORK – RECYCLE SHOES
A simple project, but complex construction, requiring the intervention of expert hands to build the entire structure of the shoe and in particular of the heel.
The upper is made of goatskin natural tanned and elastic that has led to make the point plateau with a single piece. The heel is composed of pieces of wood used for the construction of chairs and tables. The wooden parts are properly cut and mounted by hand one by one on an iron pin, painted, dyed and securely fastened to the heel of the shoe as to compose a single body. These wooden heels are so different from one another by being built entirely by hand.
The height of the shoe is 120mm, made with an ergonomic shape, patented by WHAT'S MORE ALIVE THAN YOU® that provides incomparable comfort, thanks to a better weight distribution on the ground while walking.
The Liza Fredrika Åslund’s RECYCLE SHOES will be available in three models with a single color for each model, all characterized by the special orange lining.
THIS IS ME
TOMÁS TRENCHARD
Dublino – Irlanda, 6 febbraio1979
Once upon a time, millions of years ago, man lived in caves. I think I was born in a cave. I think so because I cannot stay indoors for more than two or three hours. For me it was very difficult to attend university and I tried all ways to escape outside at every moment. Staying in touch with nature has influenced my design. My items are reminiscent of tree trunks, leaves, clouds, streams, so my bag is more like a rock than like a traditional bag. Maybe next time I’ll make something that looks like a proper landscape. Millions of years ago, people lived in caves and this is not very different from what happens today.
THIS IS MY ARTWORK – PEBBLE BAG
Nature inspires the work of Tomás, particularly river stones. In the preparatory drawings of his PEBBLE-BAG offers a multitude of shapes and colors, taking inspiration from natural textures and then summarize his creative proposal in a shape and three colors: warm grey, burgundy and cobalt blue.
The clutch bag consists of two shells made of paper and sand pulp with a waterproof final paint. A lightweight but very strong body, coupled to a frame that doubles as a handle, made of solid and charred wood and then covered with water varnish. Inside a bag there is a bellows cotton in classic orange color that characterizes all the artworks WHAT'S MORE ALIVE THAN YOU®.
See the pictures of the first products and find out the collection WHAT'S MORE ALIVE THAN YOU®.
HIGH DEFINITION
http://www.wmaty.com/preview/previewHR.zip
LOW DEFINITION
http://www.wmaty.com/preview/previewLR.zip
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For more informations the WMATY press office is at your disposal.
Contact: press3@wmaty.com
We will keep you constantly up-to-date on the progress of the WHAT'S MORE ALIVE THAN YOU® project.
For more information, visit: http://www.wmaty.com
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