KENOVA Makes It Easy To Start A Startup |
Have an idea for a startup business or have already embarked on building a startup business? Before you go any further you should read this press release, one way or the other it will save you a lot of money and time, and other painful things, etc. |
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| Contact Information |
James Naylor
419 Springbrook Trail
Sparta
New Jersey - 07871
United States
Phone: 973-459-4714
Email: james.naylor@kenovatech.com
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Market Press Release – February 20, 2012 9:06 pm – If you have an idea for a web or some other software based business – I mean a business in which the revenue is generated by the website / software – ask yourself “Am I absolutely sure there are enough people out there who will want to pay me to use my software?” Then ask yourself “Who exactly are the people who will want to pay to use my software?” and “How will I tell these people about my software?”. Also ask yourself “Can I build a viable business that can sustain itself and grow?”
We find that the startups who approach us to help them are never able to answer all these questions, but yet they are eager to hire us to develop their software. They are so focused on the idea (build it and they will come), they forget to ask these basic questions regarding their idea.
It’s understandable though. The media hype up companies like Google, Facebook, Groupon, etc., in such a way you get the feeling everyone but you is in on the action and getting rich. What they don’t tell you is that 85% of startups fail and the statistics are worse for technology startups.
For now, let us assume you have validated your idea, i.e., proved there’s a need in the market with customers waiting to buy, the question now would be what do you actually build? I.e., what do you build that people will want to pay for? This may sound like a silly question, but even the best idea in the world can die if it’s poorly implemented. So how do you address this, i.e., how do you interview potential developers to determine that they can build what you need built?
As a startup these questions are just scratching the surface of what needs to be addressed in order to build a viable sustainable business. Recognizing this, KENOVA Technologies has spent the last 6 years developing numerous services specifically to help the entrepreneur deal with these problems.
For example, one service offered helps the entrepreneur validate that they have or have not identified an opportunity in the market. And if they have, what the solution should look like. This one service takes off the pressure of trying to find the greatest developer in the world and gives you the confidence to move forward and convince others to join…its very empowering.
Another serviced offered by KENOVA is the Concept Presentation System (CPS) which helps startups raise capital. It addresses the gap between slide deck presentation and a real prototype. Let me explain. If you need to make investor presentations, it’s always best to have a website / software you can demonstrate, as this is the best way to convey your idea. The problem is this is very expensive to do and can take many months. So the other option is to try and simulate a functioning site with a slide presentation of screen mockups. The problem with this latter option is that it doesn’t really work; investors have to think too hard to try to imagine the solution. So much so that investors may not try (to imagine). So to bridge the gap, we came up with the CPS. It’s a mix of static and dynamic pages, built in 4 weeks, that looks like a full blown system. It’s a great way to involve the entire team and nurture even more ideas.
KENOVA’s development procedures have also been streamlined for the startup to eliminate waste, maximize creativity and innovation.
KENOVA are a very friendly bunch and would love to hear from you if you have questions.
For more information, visit: http://www.KENOVATech.com
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| Related Tags: Startup, start-up, entrepreneur, investor, seed |
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