As Butter is equal to Amul, Chocolate Spread is equal to Nutella for Indians: Bonafide Research
The report gives a comprehensive analysis of the Spread industry in India. The India Spread market majorly consists of cheese spread, butter spread, peanut spread, honey spread, chocolate spread, jams, jellies and preserves and other spreads like sandwich spread, green chutney, imly chutney, etc. Owing to the benefits such as increasing awareness for healthy breakfast, rising consumer spending on ready-to-eat food items, and presence of comparatively higher number of Tier-l and Tier-ll cities, the market is blooming these days.
Nutella has caught the fancy of the urban youth who use it in innovative ways to make breakfast more interesting. It is a cool brand for young and old people, and it also enjoys the tag of being a western favourite, and this perception is being encashed by the company in a way that has led to a word-of-mouth advertisement for the brand, especially among the young elite class of the country, who love to share their routines with a hashtag.
Chocolate spreads are being substituted over butter owing to its low fat content, high nutritive value and easy spread-ability at refrigeration temperatures over food products such as ice cream toppings, croissants, instant hot chocolate are some of the key factors bolstering the market growth. Nutella has two type of variants under chocolate spread: Chocolate Spread and Hazelnut Spread with Cocoa. Ferrero is manufacturing chocolate spread domestically while it imports hazelnut spread. Chocolate spreads are sweet flavoured pastes consumed majorly in a form of spread on toasts, breads and other bakery products such as pancakes, muffins, pitas, waffles and additional flavours.
Of all these spreads, the honey is dominating the market with more than 50% share, owing to the associated health benefits of honey, such as antimicrobial and immunity boosting properties. Total spread market is expected to grow at more than 13% CAGR during forecast period. Honey and Butter is the major contributor having more than 75% of the market share in the year 2016-17. All these products are segmented into their types and end users i.e. retail and institutional. Other spread which includes green chutney, special sandwich spread, imly chutney etc is expected to have market value around INR 125 crore at the end of forecast period.
Covered in the Report:
- India Spread Market
- India jam Market
- India Honey Market
- India Butter Market
- India Cheese Market
- India Choco Spread Market
Major companies that operate into the spreads market in India are GCMMF (Amul), Dabur India Ltd., Patanjali Ayurved Ltd., Hindustan Unilever Ltd. (Kissan), Parag Milk Foods Ltd. (Go), Mother Dairy Fruits & Vegetables Pvt. Ltd. (Mother Dairy), Ferrero (Nutella), Hatsun Agro Products, Baidyanath Group, Britannia Industries Limited, Agro Tech Foods Ltd (Sundrop), Mapro Foods Pvt. Ltd., The Kraft Heinz Company (Heinz), The Hershey Company (Hershey's), Dr. Oetker India Pvt. Ltd. (Funfoods), Veeba Food Services Pvt. Ltd., Bajoria Foods (American Garden), Scandic Food (Sil), etc
The report gives an in-depth understanding of the Spread Market in India:
- India Spreads Market Size by Value & Forecast, Segmental Analysis: By Company, By Product Type, By End User
-India Butter Market, Segmental Analysis: By Company, By Product Type, By End User
- India Cheese Spread Market, Segmental Analysis: By Company, By Product Type, By End User
- India Chocolate Spread Market, Segmental Analysis: By Company, By Product Type, By End User
- India Peanut Butter Market, Segmental Analysis: By Company, By Product Type, By End User
- India Honey Market, Segmental Analysis: By Company, By Product Type, By End User
- India Jams, Jellies and Preserves Market, Segmental Analysis: By Company, By Product Type, By End User
- India Other Spreads Market- Average Selling Price
- Product, Variant & Pricing Analysis
- Key Vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Spread in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases. Please get in touch with our sales team in order to find out more.
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