If executed well, social media can become a critical element to your brand's growth. It can almost have a domino effect, as the increased awareness can lead to greater engagement, which can lead to a boost in conversions and profit.
If you want to improve your brand recognition, secure new customers, and rival your competitors, you need to focus on developing powerful, interesting social media posts that will capture your audience's attention. Find out how to increase your social media engagement below.Share Other People's Content
If you are constantly promoting advertisements and your own blog posts, you will appear to be self-serving, which will make people want to unfollow you. Increase your engagement by sharing third-party content that is not affiliated with your brand. It will prove to your audience you want to help them or make them smile, even if the material doesn't come directly from you.
If you can continually provide informative and/or entertaining posts, your target market will be more likely to follow your brand, share your interesting content and engage with your sporadic ads. As a result, this can increase your social media reach even further, so you may acquire more followers and potentially more customers.Run a Giveaway/Contest
Boost engagement by providing one lucky follower with a prize in return for tweeting a powerful hashtag, sharing your post on Facebook, or mentioning your brand on their Instagram story.
All you need is a superb prize to increase your engagement, such as sought-after tickets to an upcoming concert, theater show or sporting event, which you can secure at ticketsales.com
. It's an effective way to raise your brand awareness and attract many customers.Enlist the Help of Social Media Influencers
Look beyond your own social media profiles and aim to engage with your target audience via influencers. For example, for a free product or payment, a social media influencer can promote your product or service to their huge following, which could lead to many referrals back to your social profiles and website, and can ultimately increase your sales.
However, only work with influencers who regularly engage with your target market to experience a great return on your investment.Ask Questions
Create a conversation with your social media followers by asking them questions and get them talking to each other. Domino's Pizza is a prime example, as the chain started a discussion about the use of pineapple on a pizza, which is a hot topic for pizza fans across the world, so it helped to generate a debate.
Follow in their footsteps by thinking of clever questions that will encourage debate on your social profiles, which can lead to increased engagement and potentially a boost in profit.Conclusion
Social media isn't just a place to promote your brand, products, and services. It provides a platform to start conversations with your audience, reward them for their engagement, and entertain them, which can each lead to a positive reputation, a higher conversation rate, and a greater profit.