Serving 50,000+ members
Create New Account Login
 

Heardable Names Top 40 Wedding Dress Makers Online

Pronovias named the most effective bridal brand, followed by Alfred Angelo and Christina Wu.

Market Press Release – July 10, 2011 2:57 am
Contact Information
Heardable.com
15456 Ventura Blvd., Suite 201
Sherman Oaks
CA - 91403
United States
1-888-520-0034
marketing@heardable.com
 
Market Press Release – July 9, 2011 – Los Angeles, CA. - United States - Pronovias has been named the most effective Wedding Dress Manufacturer brand online by Heardable, Inc., a company that helps organizations utilize contextual analytics to make smarter, faster business decisions.

In a spirited battle of bridal brands, Pronovias beat competitors such as Vera Wang, Maggie Sottero and Enzoani to secure the top position, which was calculated by a thorough examination of hundreds of online brand variables. Pronovias' brand health score of 547 out of 1,000 beat its nearest competitor, Alfred Angelo, by 22 points. Christina Wu finished third with a score of 512.

Heardable's brand health scores are like FICO scores for brands. Scores range from 1 to 1,000. The higher your score, the better you're doing.

What is Pronovias doing right? Several things:

- Solid social media presence (41,323 Facebook likes, 3,874 Twitter followers)
- A website optimized for mobile smartphone browsing
- Pretty good SEO
- Good use of video (onsite and on channels such as YouTube)
- Multiple language support
- Online VIP service
- Ability to mark, save, enlarge & share your favorite dress photos

One could argue that the design of Pronovias.com itself could be improved. The white text on black, while dramatic, is not easy on the eyes. And Pronovias doesn't make it as simple to contact them as some of their competitors do.

Overall, most wedding dress manufacturers have underperforming online brands. Many websites feel like they were designed in the Web 1.0 era, containing few of the Web 2.0 features we've come to love from more modern website designs.

Notable brand insights about the wedding dress manufacturers we studied:

- 53% of brands had websites with no shareable content (RSS feeds, audio, video, UGC, etc)
- 43% of were not using any website measurement, advertising, or optimization tools
- A mere 14% of brands had websites optimized for mobile smartphone browsing
- The majority of wedding dress maker brands underperformed in SEO
- None utilized trust marks or live chat to instill user confidence & boost conversions

Here is a link to a list of live brand insights used for this report:

http://heardable.com/brand_portfolio.php?portfolio_id=1754

Top 40 Wedding Dress Makers Online - The List

Rank/Brand/Score

1. pronovias.com - 547
2. alfredangelo.com - 525
3. christinawu.net - 512
4. justinalexanderbridal.com - 414
5. dessy.com - 407
6. foreverbridals.com - 397
7. splasposa.com - 395
8. scalausa.com - 391
9. anjolique.com - 384
10. davidtuterabyfaviana.com - 358
11. lizfields.com - 352
12. morilee.com - 345
13. alycedesigns.com - 332
14. impressionbridal.com - 331
15. miasolano.com - 326
16. maggiesottero.com - 313
17. venusbridal.com - 309
18. jordanfashions.com - 308
19. watters.com - 307
20. allurebridals.com - 295
21. barijay.com - 289
22. sanpatrick.com - 288
23. derekiang.com - 282
24. jacquelinexclusive.com - 279
25. verawang.com - 270
26. moniquelhuillier.com - 268
27. davincibridal.com - 267
28. bonny.com - 255
29. alexiadesigns.com - 253
30. jasminebridal.com - 245
31. rosaliebridal.com - 239
32. demetriosbride.com - 234
33. enzoani.com - 232
34. edenbridals.com - 217
35. whiteone.es - 154
36. casablancabridal.com - 152
37. privatelabelbyg.com - 152
38. romanticbridals.com - 145
39. modeca.com - 144
40. ninacanacci.com - 142

Heardable's scoring methodology:

When you scan a brand on Heardable, our 'reverse search engine" crawls the web and extracts data from numerous API feeds from the likes of Yahoo, YouTube, Facebook -- then feeds them into our platform where our rules engine and scoring algorithm sort through over 400 unique variables to calculate one’s overall brand health score.

Scoring legend:

0-200 = Poor
201-400 = Average
401-600 = Above Average
601-800 = Category Leader
801-1000 = Champion

Each score is comprised of six subscores, each focusing on a unique element of a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable, and Shareable.

When added together, Heardable's six subscore variables contribute to a brand's total Heardable Score. 1,000 is the scoring limit. Here are the total possible points for each subscore:

1. Portable: 200 points
2. Searchable: 200 points
3. Sociable: 200 points
4. Measurable: 100 points
5. Actionable: 150 points
6. Shareable: 150 points


For more information, visit: http://heardable.com/company.php

Related Tags: wedding, designer, Vera Wang, casablanca bridal, wedding dress, API, marriage, heardable, brand health score, brands, Pronovias, Maggie Sottero, Twitter, Facebook, mobile, smartphone, website, SEO, video, social media, morilee, liz fields, mia solano

Disclaimer

If you have any questions regarding information in this press release, please contact the person listed in the Contact / Company information box of this page. Please do not attempt to contact Market Press Release. We will be unable to assist you with any information regarding this release. Market Press Release disclaims any content contained in this press release.
Related Press Releases In This Category
  Online Matrimonial Website Shaadisaath
  Jain4Jain Announced Redesigned Matrimonial Website For Jains To Find Soul Mates
  Shaadi Avenue: A pioneering online platform to find perfect soul mate.
  Shaadi Avenue: Delivering prominent solution to match, meet and marry the desired life partner
  You Get Best Free Online Matrimonial Sites in India