Looking at the current market scenario, the surging popularity of sports leagues is spotted as one of the primary factors encouraging growth in the global licensed merchandise market. Further, accelerating sports markets in North America is also stated as a significant factor in this smart research report added to the vast repository of Market Research Reports Search Engine (MRRSE). The research study titled “Licensed Sports Merchandise Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025”, offers a deep insight about the prominent players, strategic partnerships, acquisitions, and product innovations happening in the overall sector. Further, it has been analyzed that, the global licensed sports merchandise market is projected to rise at a 6.2% CAGR during the period between 2017 and 2025. At this pace, the market will soon reach a value of US$49.6 bn by the end of the mentioned forecast period.
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The research study starts with the market preface which talks about market definition, key research objectives, and research highlights. Further, the readers can access data about the executive summary that covers market snapshot to enlighten them about the motive of the study. Other important facets studied in this section include market dynamics and competitive strategies.
As the report proceeds, the global licensed sports merchandise market is segmented into category, distribution channel, and geography. On the basis of category type, the concerned market is divided into sports apparel, sports footwear (outdoor), sports accessories, toys and video games or software, domestic and housewares among others. Others licensed sports merchandise varieties include souvenirs, consumer electronics, gifts or novelties, food, and beverage etc.
Geographically, the target market is centered in North America, Europe, Asia Pacific, Middle East and Africa (MEA) and Latin America. As per statistics in 2016, the North American region clutched the largest share of the licensed sports merchandise market followed by Europe and Asia Pacific. Further, this region has experienced moderate growth in the past few years due to increasing popularity of leagues such as Major League Baseball (MLB), National Football League (NFL), and the National Basketball Association (NBA).
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The concluding section of the report deals with the company market share analysis of key players operational in the licensed sports merchandise industry. Some of the prime players in this market include VF Corporation (Greensboro, U.S.), Fanatics, Inc. (Jacksonville, U.S.), Nike Inc. (Beaverton, U.S.), and Adidas A.G. (Herzogenaurach, Germany) among others.
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