Increasing demand for bakery products is a major factor propelling the demand of the frosting and icing and anticipated to drive the growth of the global market. Frosted cakes are preferred by consumers during birthdays, parties and festive occasions.
Increasing demand of pastries and muffins among young population is another key factor expected to bolster the growth of the global market. An Increasing number of bakeries and cafes is also fueling the growth of the target market. Furthermore, increasing popularity of donuts, cupcakes and availability of wide range flavored cake, expected to propel the growth of the global market in the near future.
Frosting and icing are types of topping used for providing taste and decoration to baked products such as muffins, cakes, pastries and cookies. It is also used in cake, between layers that is called as filling. Frosting and icing is made using milk, butter, egg whites, flavoring and cream cheese.
However, regular consumption of bakery products can have negative effects on individuals’ health such as high cholesterol level, diabetes and obesity, etc., which may hamper the growth of the global frosting and icing market.
Development of organic and low calorie icing and frostings can create higher revenue opportunities for players in the target market.
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Icing is thinner than frosting and gives glaze to the bakery goods. It is made using milk and sugar. Frosting is fluffy and thick and used on the outer surface of a cake.
The market in North America accounts for largest market share in terms of revenue and is expected to maintain its dominance over the forecast period, owing to increasing consumption of cakes during festive occasions and regular consumption of bakery products by individuals in the region.
Segmentation by product type:
Boiled or Cooked Icing
Cream Cheese Frosting
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