Different Types of Content Marketing and How to Use Them


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Steven Conway


Content is still king, which is why most businesses are constantly looking for ways to create awe-inspiring, attention-grabbing content. Without content, you may find that it's difficult to connect with your target audience or create a strong brand with a noticeable presence. For this reason, content marketing is essential as it is a form of marketing that focuses on creating and distributing information in a way that doesn't explicitly promote a brand, which is key if you want people to pay attention. Content comes in different shapes, sizes, and forms, so it's left to you as a brand to pick the mediums that work best for you. On that note, this article is going to explore different types of content marketing and how to use them.

Blog Article
One type of content marketing that is very common is blog articles. It has become a universal way of sharing content for many reasons, such as how easy they are to write, how easy they are to be found by Google, their shareability, and that they can offer value at a relatively low cost. Blog posts are especially ideal if one of your marketing goals is to increase your ranking in search engines. Regarding how to use them, you could choose to use them to build relationships with your readers. In order to do this, however, you should ensure that you post to your blog regularly, optimize your posts for leads and sales, include links to your other work in each post, and ensure the right keywords to increase traffic.

Evergreen Content
In addition to blog articles, another type of content marketing that you could try is evergreen content. For those who don't know what this is, it's essentially content that is timeless and will always remain relevant. It is typically anything that will always be of interest to readers and doesn't need much editing or updating as time passes. Evergreen content is key in the content marketing scheme of things as it's easy to be picked up by search engines. If you want to create evergreen content, think about topics that are likely to be of interest to your readers and that people will always want information on. If you're finding it difficult to create, perhaps think about using an organization like www.eventige.com as they specialize in content creation and can help point you in the right direction. In sum, evergreen content should consistof pieces that will help make you an authority on a particular subject and dominate that online space.

Video is quickly gaining speed and seeing exponential growth in the online world. With the emergence of YouTube, Snapchat, Facebook Live, Instagram Live, and the many other platforms out there using video, there seems to be an upward trend when it comes to consuming content via video. If you're wondering what you can use video for, tutorials, product content, entertainment and educational tips are all good examples. Some tips for using video marketing in your strategy include understanding your audience and where they are, starting small, and tracking each video's performance.

Another more informative type of content marketing is infographics. This enables you to put a lot of information in a single image which can be very appealing to audiences. Infographics are also good as a means of breaking down complex information or making statistics easier to digest. They are best used if you want to get more shares and create a greater volume of backlinks. Some tips for using them include organizing your information, using plenty of white space, and keeping it simple.

Content marketing has the ability to do wonders for both individuals and businesses alike. It can help create a greater level of exposure, tell you a lot about your audience, and assist in building the brand you aspire to be.

Content Marketing, Increase Traffic, Blog Content


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