Delhi Boy, Ssameer’s Presence Expands in Bollywood As Music Producer


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Richa Katiyar


As the Music Producer of the forthcoming release, ‘Life Ki Toh Lag Gayi’, Ssameer has done the catchy Music Track for 'Life Ki Toh Lag Gayi', directed and written by Rakesh Mehta and produced by K Sera Sera. The comedy drama comes with a refreshing story and music that is expected to become a rage, especially with the youth.

According to K Sera Sera Productions COO Bharati Daga, "We are coming up with a comic drama Life Ki Toh Lag Gayi, which knits together intriguing stories of four individuals from different backgrounds. The music composition of the film is refreshing, much like its plot, with hummable lyrics, catchy beats and powerful singing that attempts to keep pace with the mood of the film. Life Ki Toh Lag Gayi, starring Pradhuman Singh, Kay Kay Menon, Manu Rishi, Ranvir Shorey and Neha Bhasin in lead roles will be simultaneously released worldwide on 20 April.

Ssameer has also been busy with the release of his debut solo album, ‘Saiyyaan’. After the success of his earlier work as a young Singer, Guitarist and Music Director, Ssameer was asked to record and shoot his solo Punjabi fusion debut album, ‘Saiyyaan’. The album is being released and supported by “Speed Records”, the biggest name in Punjabi music. The 7-track album is a fusion of contemporary rock with traditional Punjabi folk, and aims to reach out to a diverse audience by cutting across the divides of disparate cultures, social boundaries, time and even language.

Ssameer has spent most of his childhood in Assam. He strongly believes in the beauty of cultural diversity, as also the power of the universal language of love that unites diversity. “Music can cut across boundaries,” says Ssameer, a versatile non-Punjabi speaking singer, who through his work with UK based singers, Jaan and Arya expanded his horizons to incorporate new age sounds in his music.

“Life seems good as everyone seems very positive about the popularity of the music of both, ‘Life Ki Toh Lag Gayi’ as well as my debut album, ‘Saiyyaan’, due to the freshness of presentation, tracks and video.” The album ‘Saiyyaan’ will be available in leading music stores and I-Tunes, among other major digital stores. The physical release is due in April, 2012. Ssameer’s next 2 videos for the songs, ‘Jatta’ and ‘Soniye’ will also be shot in London in April, 2012. A song teaser of ‘Soniye’ is on Reverb Nation and already at the number 3 and 9 positions in Delhi and Indian Pop charts, respectively.

The teasers of the video of ‘Saiyyaan’ from the album were uploaded on Ssameer’s Facebook page, and have already got close to 20,000 appreciative fans in a matter of days. With his modern and new age approach to music, Ssameer wants to reach out to all music lovers across the world and will sing in different Indian languages in future albums. “I’m willing to learn many different Indian languages in my quest to connect with different Indian cultures and sensibilities.”

An added attraction of the album is the featuring of well known local Punjabi artistes such as Daler Mehndi and the extremely popular band, Desi Hustlers. They will be featured in songs like ‘Jatta’ and ‘Singh Surmay’. The music is directed by Manpreet, son of the legendary Shamsher Mehndi.

About Ssameer:
Ssameer is a gifted singer and a performer of the Indian entertainment industry who was trained at the Trinity School of Music. An exceptional vocalist with a unique quality to his voice, his songs have the magic and sensitivity to make a deep connect with audiences. In spite of being a non-Punjabi speaking, Ssameer sang in the robust Punjabi language for his debut album, ‘Saiyyaan’, where he also features in the videos. Ssameer’s past achievements include 100 jingles, 4 movies as Music Director, with more than 30 albums, including the global hit album ‘Halka’, besides live performances where he feels he relates best with the artist in himself due to the live and instant connect he gets to make with fans using the universal language of music and emotions. &

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