Cinemacraft Aims for Growth with Senior Hire |
New Technology Head Exits Microsoft to Join Start-up |
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Contact Information |
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Rice Communications Pte Ltd
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+65 6221 8047
daniel.lim@ricecomms.com
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Singapore, June 03, 2011: Cinemacraft Pte Ltd, a leading technology startup in media and entertainment, today announced the appointment of Ashok Srinath as Vice President of Engineering, based in Singapore. Ashok will manage the development and testing efforts for Cinemacraft’s cloud-based interactive mobile video encoding, storage and streaming solution. With over 20 years of experience in high-level technical and managerial roles, Ashok brings with him in-depth knowledge of product development, testing and troubleshooting and diverse aspects of cloud computing.
“As a startup, we think it’s critical for us to bring the right people on board across key organizational roles. Ashok brings with him over 20 years of experience with leading organizations. We are confident that Ashok’s exceptional managerial and technical skills will help us further streamline our technology, helping the industry realize the full potential of mobile technology. We look forward to driving a new phase in our growth with Ashok on board,” said Sandeep Casi, Founder & CEO, Cinemacraft.
Based in Singapore with a fully owned subsidiary office in Tokyo, Cinemacraft's vision is to build an Interactive Media Broadcasting Cloud for mobile devices. Cinemacraft’s patented compression and streaming format technologies combined with its HTML-compliant client player provide a single solution that can be used to stream to any mobile device on any network. The solution allows consumers to experience both live and on-demand video with superior clarity and quality on their mobile devices. It currently supports over 70 GPRS mobile devices and over 200 3G mobile devices including Apple iOS, Android, Windows and Blackberry devices.
“I’m very excited to be a part of this dynamic team, working on a solution that combines two of the major emerging technologies in the market today. Cinemacraft has successfully combined cloud computing and mobile technology with a goal of enabling every mobile device to be transformed into a television. I look forward to helping further develop this platform and am delighted to be included in Cinemacraft’s journey to success,” said Ashok.
“At Cinemacraft we believe every individual has boundless potential to achieve. Our team includes some of the brightest, most creative minds around today and they are dedicated to ensuring that our customers get the absolute best we have to offer. We want as flat an organizational hierarchy as possible, and thus seek people who are capable of working independently, are bold and seek new challenges, enjoy having fun at work, and yet understand the importance of delivering quality products and services to the marketplace. Ashok fits the bill on all counts and we are delighted to bring him into the Cinemacraft family,” added Sandeep.
Ashok began his career working on image processing systems for the US armed forces and subsequently spent several years working on cloud technology in the telecommunications industry. Most recently, Ashok worked for Microsoft on planning for the next release of Windows, for both Client (desktop) and Server Operating Systems. He also managed a team with the entire charter for Windows Live Alerts product and service including development, testing and program management. Ashok holds a Bachelor's Degree in Electronics Engineering from Bangalore University, and has taken diverse undergraduate and graduate courses in Computer Science at various universities in the USA.
About Cinemacraft Pte Ltd
Cinemacraft’s flagship product is an interactive media broadcast cloud for rich media distribution. Cinemacraft’s patent pending encoding/decoding and streaming technology combined with the Cinemacraft media cloud provide an end-to-end interactive media broadcast cloud for content publishers, game publishers, and enterprises to monetize their media assets. The company also provides Cinemacraft Platform API to third parties to deploy their own innovative media solutions from Cinemacraft’s cloud. The Cinemacraft cloud can stream to any device across any network. For more information, please visit www.cinemacraft.tv.
FOR MORE INFORMATION:
Rice Communications for Cinemacraft
Tel: +65 6221 8047
Shruti Soni
Email: shruti.soni@ricecomms.com
Daniel Lim
Email: daniel.lim@ricecomms.com
Kwa Qian Hui
Email: qianhui.kwa@ricecomms.com
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