MEDIA Protocol is set to revolutionize the data sharing market through its cutting edge blockchain powered approach to the exchange of content. It disintermediates the relationship between content publishers and consumers by creating a direct economy for the exchange of content, data, and incentives.
More information can be found at: https://mediaprotocol.org
The site explains that, today, content distribution is inefficient and mediated through social platforms and search engines. These platforms harvest data from consumers in huge quantities, but offer creators and publishers little in return.
MEDIA Protocol will enable the exchange of value between these two parties for mutual benefit, revolutionizing the marketplace. It is designed to create a direct channel for publishers to promote content through balanced consumption incentives directly to consumers.
Through the cutting edge platform, smart URLs will leverage blockchain to let publishers reward visitors and incentivize traffic. This provides transparent data sharing and seamless paywalls.
In this way, MEDIA Protocol redistributes power from existing media owners to the media creators, publishers and consumers. In doing so, it provides the data that publishers are looking for, the reward creators deserve, and the relevance consumers want.
The platform is highly disruptive, because traditionally an intermediary like a newspaper will sit between the relationship between consumers and creators. MEDIA Protocol is shifting this, providing a scalable economic foundation for directness, transparency and security.
The creators state: Were freeing creators, distributors, promoters and consumers from third-party intermediaries and hidden algorithms. MEDIA Protocol offers an open transparent ecosystem with an unencumbered, multi-directional exchange of data, value and reward.
CryptoCatnip is the first dApp to incorporate MEDIA Protocol, and demonstrates a model of content distribution with advantages for both publishers and consumers.
Interested parties are able to download CryptoCatnip and earn MEDIA Tokens while reading the latest crypto news. These tokens are the means through which value is exchanged within the MEDIA Protocol system.
Full details can be found on the URL above.
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